Citizen Media Watch

december 8th, 2006

Success for Swedish video clip site

Posted by Lotta Holmstrom

Swedish video clip site Fejmtv, launched by TV 4 two weeks ago, already has 750 000 clip views. Although modest numbers in an international perspective, it’s quite a lot in a country of 9 million people this early on.
Fejmtv also is a community, and TV 4’s New Media CEO Mattias Fyrenius thinks that is part of the success. He says to Dagens Media:

Already fixed stars are appearing on the site, and the film clips are discussed among members, which was exactly what we aimed for.

A large upcoming campaign will attract even more visitors, Fyrenius hopes.


Tags: , ,

Leave a reply



december 2006
M T O T F L S
« Nov   Jan »
 123
45678910
11121314151617
18192021222324
25262728293031
www.flickr.com