Citizen Media Watch

januari 29th, 2007

Revenue sharing at YouTube in a few months time

Posted by Lotta Holmstrom

YouTube co-founder Chad Hurley announced Saturday at the World Economic Forum that they will start sharing revenues for original work.

We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users. So in the coming months, we are going to be opening that up.

Nicholas Carr at Rough Type points to other reasons than supporting creativity possibly being behind the move.

This is a smart strategic move on YouTube’s part. It’s an even smarter move on Google’s part. As for the users: Don’t quit your day jobs, guys. The money’s in aggregation.

So far, no details have been announced as to how the revenue sharing will work. I4U News points out the gray-zone of what is original work, for instance lip-sync videos.

If you get paid for something you definitely need to have your copyrights in order.


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januari 29th, 2007

Stockholm Film Festival goes MySpace

Posted by Lotta Holmstrom

As a way of reaching new groups and awakening their interest, Stockholm International Film Festival has created a MySpace account. On their MySpace page they will feature unique interviews with some of the festival’s directors.

In a press release, speaksperson Elisabeth Somp writes (my translation):

The use of new platforms for information is a logical step in Stockholm Film Festival’s ambition to spread knowledge about and inspire communication around film. Myspace is one of the most visited web services in the world, where members can build networks and meet others with the same interests from around the world.

Currently the page shows clips from last year’s festival.


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januari 28th, 2007

Hyperlocal sites from UK's largest newspaper publisher

Posted by Lotta Holmstrom

Your GazetteThe Teesside Gazette has launched five hyper-local sites, under the name Your Gazette, based on postal codes in the Middlesborough area in the UK. Interestingly enough, this initiative comes from UK’s largest newspaper publisher Trinity Mirror. It’s interesting to see that a huge company can think about focusing on few people, as is necessary in hyper-local sites. And the five will eventually become 23, Michael Hill, Trinity’s head of multimedia, tells Journalism.co.uk.
News on Your Gazette include ”Roadworks in your area”, a disabled woman getting a job at the local M&S, a man celebrating his 100th birthday and the worst bus shelter in all of Middlesborough. Yep, that’s local.
The focus is clearly on the people in the areas, and the sites are now calling out for bloggers to help filling them with content. There are also links to clips on YouTube made by locals.

(via BetaAlfa)


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januari 27th, 2007

Läsarbladet's Scandinavian cousins – a comparison

Posted by Lotta Holmstrom

Verdens Gang in Norway and EkstraBladet in Denmark also have one-point entries into their participatory journalism. Lesernes VG and Laeserbladet are the equivalents of Aftonbladet‘s Läsarbladet (where I’m editor). The idea seems to be the same for all three sites – to gather all, or the best of, the material that the participants (the entities that used to be called readers) have contributed with in one place, for easy access. The three companies use the same platform for their blogs.
The ”cousins” of Läsarbladet seems even more focused on blogs, though, while I’ve been focusing more on our forums. There are a number of things at Läsarbladet that I’m not finding at the other sites. At Läsarbladet I’ve opened up for submissions of articles as well. But as I’m finding more and more ”quality” blog posts, I think I should promote individual posts more. A good lesson learnt.

To put numbers to my initial impressions, I made a quantitative comparison between the three pages Thursday. I realise these numbers vary from one day to the other, but atleast it gives some idea of the different editors’ and sites’ focus.

Lesernes VG Laeserbladet Läsarbladet
Ask the experts 1 8
Direct blog post link 14 13
Direct blog link 8 3 1
Link to ”official” blogs in the own system 1 1
Link to keywords in the blog search 7
Link to forum categories 3
Link to a specific forum discussion 12 28
Asking readers to comment on a blog post or asking a question as the link to one 3 1
Link to Elevavisen 1
Listings poll 5 4
Other polls 12
Link to ”start your own blog” 2 1 2
Blog tag clood 1
FAQ 1 1
Auto-links to blog posts 10 12 7
Auto-links to blogs 10 20+12
Auto-links to forum discussions 5
Journalists writing about participants or their blogs/forum posts 1 17
Participatory articles/columns 9
Journalists writing stories asking people on the town thing/taking their photos 4
Ask the editor 1
Wanted! – cases wanted for an article 1
Photos from our readers – special 3
Write an article! 3
Send us an email with your story or ideas 1
Send us your photos 2
Send us your video clips 1
Links to traditional journalistic material 1
About our services 3
Test yourself 4
Opinion articles by ”ordinary people” 3
Send us tips 1
Petitions 1


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januari 24th, 2007

Brand-focused contests: not journalism, but still a form of citizen media

Posted by Lotta Holmstrom

Social media and marketing are merging more and more. The latest example is soon-to-launch Shycast, a brand-focused site featuring sponsored contests where people are asked to send in video clips to win cash prices. Then they get to vote and comment on the clips.
Writes Michael Arrington at TechCrunch:

Founder Drew Peloso says that he hopes to create a community where brands can reach out to receptive users and engage with them directly. Brands give back to the community by sponsoring contests.

According to Arrington, Shycast’s first sposor will be Swedish furniture giant Ikea.


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januari 23rd, 2007

And the winner is…

Posted by Lotta Holmstrom

Bubblare.se: The Guldbubbla of the year – best video uploaded to video clip site bubblare.se (see my previous post) – goes to John Martinsson and Rickard Wiss’ ”Raggningsrepliker i innerstan” (inner city pickup lines), in which Martinsson tries out different pickup lines on women in Stockholm city.
Click on the Bubblare link to see the video, and the funny awards ceremony at Guldbaggen. Or… outside Guldbaggen.


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januari 23rd, 2007

From national to local

Posted by Lotta Holmstrom

Aftonbladet's local site for Jönköping

Today Aftonbladet‘s launching nine new local sites, which along with the three that was already up, makes up Sweden’s 12 largest cities. Yet one more proof of the local trend in media.
Earlier, Aftonbladet’s main competitor Expressen also launched local sites for ten cities, plus includes links to Expressen-owned local papers in three cities/regions.

The two national tabloids have little experience of local news. And this is where bloggers and other citizens come into the picture. Both sites have engaged local bloggers, and allow people to send in photographs and discuss their lives and local affairs.
So far the sites haven’t gone hyperlocal though.

Blogs for Västerås


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januari 22nd, 2007

Last.tv: Last.fm marries YouTube, and they're a great pair

Posted by Lotta Holmstrom

I recently discovered Last.tv, a mashup that lets you fill in your Last.fm username (or someone else’s), and then watch music videos from YouTube based on your taste in music.
This is how the site presents its service:

Last.tv matches videos based on artist names. Besides retrieving premium music videos, this also turns up live performances, bootlegs, interviews and fan interpretations. This is unique content which would never be aired on regular music video channels.

I’m a big fan of Last.fm, and while Last.tv doesn’t offer any interactivity apart from a forum link to last.fm, and not even an RSS feed, it’s a great complement to Last.fm. Though at times it’s a bit random – I just got to watch Superman vs. Clark Kent. Sure, great fight, but .. no music! And what in my Last.fm profile could have trigged that one?

Yesterday I wrote about the decline of MTV. Interestingly enough, Last.tv also mentions the music channel.

We have two major complaints about traditional music video channels. MTV, to name one, spends significant parts of its airtime broadcasting regular programming. We think a music video channel should play music videos.

YouTube with its vast array of (music) videos serves as a good solution to the broadcast media problem. Your choice in videos when you want them. Having to select music videos is at the same time a major inconvenience. Last.tv automates selection and provides effortless continuous play.


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januari 21st, 2007

Swedish YouTube clone to share half its profits with users

Posted by Lotta Holmstrom

Tubearound.comA few days ago, yet another YouTube clone was launched in Sweden, though this time in English and targeted to an international audience. The site is called Tubearound, and what makes it stand out among the other clones is the statement by founder Andreas La Torre Ek that he will share half of the profits with the site’s users. La Torre Ek says to Dagens Media (my translation):

The money will be shared in proportion to the number of pageviews the user’s clips have generated. The site has only been up for a few days, but it’s growing rapidly every day. Among others, Djurgården’s (Sw. soccer team, my remark) fanclub Järnkaminerna has chosen Tubearound for their exclusive channel for movie clip uploads.

This is provided that the site indeed makes a profit. Tubearound hopes that the promise of sharing the money will help draw users from YouTube and other similar services.
If the name Andreas La Torre Ek sounds familiar, it might be because he founded Mymilliondollarbody.com, a site where you could buy ad space on a person’s body.

Previous posts about Swedish YouTube clones:
Bubblare.se announces award to best video clip
Yet another YouTube clone in Sweden
Bubblare.se’s top eight viral videos for 2006
Swedish YouTube clone goes tv show


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januari 21st, 2007

MySpace claims to have replaced MTV

Posted by Lotta Holmstrom

In an interview in Der Spiegel, social media site MySpace‘s co-founder Tom Anderson says:

I think we have replaced MTV. MySpace is more convenient. You can search for things, while MTV is just delivering things to you. On MySpace you can pick your own channel and go where you want. That’s why TV viewership is dropping among the MySpace generation.

MySpace currently has 140 million members.
Anderson’s statement follows speculations that MTV might cancel their flagship show ”Total Request Live” due to a gradual decline of ratings. Total Request Live reportedly has some 300 000 viewers.
Yes, it sure is a changing world. Young people no longer want to be passive consumers of entertainment.


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