Citizen Media Watch

januari 21st, 2007

MySpace claims to have replaced MTV

Posted by Lotta Holmstrom

In an interview in Der Spiegel, social media site MySpace‘s co-founder Tom Anderson says:

I think we have replaced MTV. MySpace is more convenient. You can search for things, while MTV is just delivering things to you. On MySpace you can pick your own channel and go where you want. That’s why TV viewership is dropping among the MySpace generation.

MySpace currently has 140 million members.
Anderson’s statement follows speculations that MTV might cancel their flagship show ”Total Request Live” due to a gradual decline of ratings. Total Request Live reportedly has some 300 000 viewers.
Yes, it sure is a changing world. Young people no longer want to be passive consumers of entertainment.


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