Citizen Media Watch

januari 24th, 2007

Brand-focused contests: not journalism, but still a form of citizen media

Posted by Lotta Holmstrom

Social media and marketing are merging more and more. The latest example is soon-to-launch Shycast, a brand-focused site featuring sponsored contests where people are asked to send in video clips to win cash prices. Then they get to vote and comment on the clips.
Writes Michael Arrington at TechCrunch:

Founder Drew Peloso says that he hopes to create a community where brands can reach out to receptive users and engage with them directly. Brands give back to the community by sponsoring contests.

According to Arrington, Shycast’s first sposor will be Swedish furniture giant Ikea.


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