Citizen Media Watch

februari 13th, 2007

The Twingly effect

Posted by Lotta Holmstrom

Beta Alfa writes about the increase in the number of links to Svenska Dagbladet articles after the launch of the Twingly link boxes. Bloggers have noticed they get increased traffic if they link to articles where they get pingback links, which is only natural. But the system can have a negative effect if blog posts link to articles just to get an inflow of readers, and without the post being much about the article at all.
Wille writes in the comments that this is a sign of a lacking objectivity in the blogosphere; bloggers write and refer to things that gain the blog and the blogger, but not the blog’s visitors.
Yep, bloggers are not journalists, and should not be forced to be. Though I do fear that backlash.


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  1. on januari 12th, 2011 at 12:55 e m

    […] Swedish news sites narrowing the gap to the blogosphere and The Twingly effect. When Swedish news sites first connected to the […]

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