Citizen Media Watch

mars 13th, 2007

Al Gore brings Current TV to the UK and Ireland

Posted by Lotta Holmstrom

Al Gore. Photo: Current TVCurrent TV, the interactive tv network founded by Al Gore and Joel Hyatt in 2005, has now launched its UK version. With air time on both Sky and Virgin Media platforms in the UK and Ireland, the channel can add 10 million homes covered to its 40 million in the US.
Company chairman Al Gore explained to the Associated Press what he sees as the thing that sets Current TV apart from other channels.

Gore said Current TV was designed – to democratize the medium of television and open it up to voices, so people can join the global conversation.
Mainstream television, he says, is a one-way conduit, and – a conversation that shuts out individuals begins to get a bit stale.
Gore and his co-founder Joel Hyatt bill Current TV as – television for the Internet generation of tech-savvy 18-to-34 year olds who demand interactivity and, it seems, have short attention spans.

In connection with the launch, Current TV announced a contest where three winners get to have lunch with Al Gore in London. It’s about shooting what Current TV calls a pod – a 3-5 minute ”non-fiction video that tells a story, profiles a character or place, and/or shares an idea” – and uploading it to the current.tv site.

A third of the content on Current TV is made up by pods like this. The content is very segmented – here’s a sample hour:

Sample hour

As you can see, Current TV also partners with Google. And they’ve put extra effort into making people with a background in journalism contribute to the site and tv channel through its Current Journalism program.

”Welcome to UK and Ireland”, writes US current.tv blogger Amanda Zee, who reports that the UK team has been working hard to make the launch.

I’ve only been over here for four days, but the team at Current UK has been working toward this for months, seemingly non-stop. No matter what time I’ve been in the San Francisco office, there’s always someone in the London one available to answer questions — and if you do the time-zone math, you’ll know just how crazy that is. Hopefully now they’ll have a chance to enjoy what they’ve made.


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mars 13th, 2007

MTV Movie Awards adds new category for user-generated content

Posted by Lotta Holmstrom

Mark Burnett Productions, Yahoo and MTV today announced a new category at the MTV Movie Awards for user-generated content, ”Best Movie Spoof”. The clips are to be parodies of films from the past year. Submissions for the award will be collected on a microsite that is to launch on April 23.
”The ability to create and interact with user-generated content is so important to today’s audience that this show simply had to include UGC as a major element in the creative experience,” said Mark Burnett to Online Media Daily.

In addition to the movie spoof award, MTV, Yahoo and Burnett are developing a section on the site where viewers can comment on the user-generated submissions, as well as post photos and videos. Content from the site will then be integrated into the live broadcast on a ”World Wide Web Wall.”

Users will also get to vote for categories such as ”Best Kiss” and ”Best Villain”.


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mars 2007
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