Citizen Media Watch

juni 12th, 2007

Singapore – a small place with big online influence

Posted by Lotta Holmstrom

Sriram Krishnan and Justin Lee

Sriram Krishnan talked about media landscapes in Singapore. It was meant to be a joint presentation with his friend Justin Lee in Singapore, but that didn’t quite work out. Probably because the internet connetion here really sucks.
Anyway, Singapore is interesting because of it’s small size yet prominent position online. Sriram showed that out of the top ten search terms on Technorati, two were individuals from Singapore.
The reason? Part of the explanation is that Singaporeans are early adopters, they have good infrastucture, pick up trends from Japan and Europe.
The younger generation want to express themselves more. There are more blogs than youths in Singapore, Sriram Krishnan said.
The government, ”Gahmen”, is revamping schools with tablet pcs, podcasts and other high-tech stuff. But they also set limits to what you can say and do both irl and online.
– The sedition act says you can’t speak your mind. If you do and it’s considered to be dissatisfactory to the governement, you’ll be put in jail.
Krishnan showed a site called Stomp, which is the gahmen’s answer to web2.0 for young people.
– In my opinion it’s failed miserably. It’s a bad site.
There’s also content regulation online. The govenment wants to preserve traditional Asian values. Political bloggers needed to register prior to the elections in 2006, and podcasts were banned altogether.

To check out all my photos from Podcamp, check out to my Podcamp Flickr set.


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juni 12th, 2007

”You are all friends here, you just don't know it”

Posted by Lotta Holmstrom

Chris Brogan at Podcamp

Chris Brogan talks about the power of communities and social networks.
I love it that his slides are just photos of people he’s got to know through blogging/podcasting. He invites everyone to connect.
– You are all friends here, you just don’t know it, Chris Brogan says. You can connect to some really interesting people in this environment.
– There’s a trick in this podcasting thing – everybody’s a superhero. You now have access to tools that can let you do something that’s bigger than what you do in your every day.

Tools you could use:
Presence software – twitter, jaiku
Blogs – no longer a question of whether to blog as a company, but what to blog about
Video, audio – Brogan’s surprised not more people in the audience are doing video or audio.
Cameras and phones now have decent video recording options.
Connecting to people through social networks.
Live video and audio.
Services: BlogTV, uStream, BlogTalk.

– Having a plain old static web site right now is a horrible idea.

He warns about YouTube more or less owning your material if you upload it to them, and at the same time says it’s the best way to reach a large audience.

Alfred Ruth asks a question about credibility, as Brogan mentioned getting Nokia phones etc.
– Credibility in journalism is important, but you are right that bloggers are more marketers than journalists if they talk about stuff they’ve recieved.
He says disclosure is the key.
– It could be you don’t like it too.
Christopher Penn jumps in, saying ”they can ask you to blog about a product, but not to blog positively about it”.

These notes are a bit random, because Chris talks really fast.. : )

To check out all my photos from Podcamp, check out to my Podcamp Flickr set.



juni 12th, 2007

”Convergence is good because it means freedom”

Posted by Lotta Holmstrom

Thomas Plessis at Podcamp Europe

Thomas Plessis, CEO of Play 6, and associate dir. of radiopodcast.com, is talking about media convergence and the importance of great content. He’s naming all the aspects of podcasting, like production, tools, jingles, subject…

You have to make different products for different media though, Plessis says.
– You can’t put the same thing on podcast as on mobile phone. The phone has a limit of 2-3 minutes.
But at radiopodcast.com most podcasts are that short on the web too. There are some 20 shows.
Sometimes they do podcasts in both audio and video at the same time.

To check out all my photos from Podcamp, check out to my Podcamp Flickr set.

Btw, Anton and Gitta are also live blogging from Podcamp.


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juni 12th, 2007

Podcamp Europe under way – Christopher Penn's advice on podcast marketing

Posted by Lotta Holmstrom

Break at Podcamp Europe

After some pretty bad network problems everything seems to be up and running at Podcamp Europe. I spent the greater part of Christopher Penn‘s talk on marketing aspects of podcasting working out these network problems, but here’s what I snapped up.

Christopher S PennHe talked a lot about evangelists, the people who really like your podcast and so they market it for free. And so you have to give something back to them, to make them want to keep doing it. He mentioned live videos from your podcasts, free cds that bands might send you, have competions where the first people who mail in might get some freebies etc.
Also it’s a good idea to make places for them to hang out.

He had a bunch of useful advice on important features on the podcast’s website.

  • You need text to accompany your media.
  • It might be a good idea to have mailing lists or send lists with show notes, news etc.
  • Have your first episde available for people who are new to your podcast.
  • Give your visitors things to do on your site, obvious calls to action.
  • Subscription has to be one click, or you’ll lose listeners.
  • Offer both download and direct play options.

More advice form Christopher Penn:
It’s important how you name your show – the name needs to be easy to share by word of mouth.
Add your subscription buttons to your social media profiles on for instance Facebook or MySpace.
Use the analytics – see who’s visiting your site, who is linking to you, and go to their site and connect.

A couple of services mentioned:
Reactee.com – you print t-shirts, they set up an sms gateway, and people can text message it and get your url in return
crazyegg.com – shows where on my web page ppl are clicking
feedburner.com – offers good statistics

To check out all my photos from Podcamp, check out to my Podcamp Flickr set.


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