Citizen Media Watch

november 24th, 2007

Per Mosseby: The mobile revolution is happening – but not here

Posted by Lotta Holmstrom

The first iPhone slide!

Per MossebyPer Mosseby of Pixbox says at Hubbub 07 he thinks the developing countries is where the mobile revolution will truly happen.
When mobile applications have been developed, the laptop is better than the cellphone in all aspects of the services that were going mobile. That is however changing, Per Mosseby says.
– Things are really starting to happen. The iPhone is a small revolution in this field. This means that everyone has to think about mobility.
– In my eyes it all comes back to what I think is going to be the big revolution in the mobile space.
When the bottom of the pyramid population can afford cellphones – all these 4 billion people who don’t have a digital identity – there’s going to be a lot of turnover.
– They do not have an alternative device to go back to.

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november 24th, 2007

Green hat people brings gaming to real life

Posted by Lotta Holmstrom

Niklas TyllströmNiklas Tyllström is at Hubbub 07 to talk about Green hat people, a pretty cool real life game where you get instructions in your cellphone and then go places in your city to find clues and answer questions.
– We were lacking unpredictability in our lives. We came up with a concept where the real world is the playground.
They found that people were not willing to pay for the service. Instead they are running an advertisement-based service.
They had to move from everyone as a target to corporate events.
– Just to stay alive, Niklas Tyllström says with a laugh. He still hopes that everyone will want to build their own games and play, though.
Once more the N95 is used as an example. They were asked to be part of the launch in Sweden. More powerful phones of course create greater gaming possibilities.
– In our perspective, to make a multi-faceted game, it gets really cool. The gaming experience gets really intense. To make that happen on the mass market, that is a challenge. Marketing, partnering with organizations and going to schools are ways that Green hat people are working to broaden their user base.
Timing is crucial for your concept to take off.
– As being Swedish, and in that sense trying to promote a service that is derived from converging technologies, the drivers should really be highlighted. The pricing is important, and the ease of use.
If you have to download something to use a service, there’s a good chance you don’t. Tyllström sees an age difference in that behaviour. Young people usually don’t see downloads as a problem.

november 24th, 2007

David Haddad on the convergence of positioning technologies

Posted by Lotta Holmstrom

David HaddadDavid Haddad of Spontu works with social networking on the mobile. Since Hubbub is all about convergence, he focuses on the convergence of positioning, connectivity and powerful mobiles.
He shares some lessons learnt:

  • Be intellectually honest about your motivation. Solve a real human social inefficiency.
  • Choose a technology that works, with an eye on the future.
  • Don’t compete, but rather build on other players. There’s a good basis available to build upon.
  • Build something that’s good enough today. It needs to solve a real problem.
  • Social networking needs to be all-inclusive, and work for everyone. Follow the least common denominator approach when finding your target audience.

– Execute a killer product strategy, don’t plan a killer app, David Haddad says.

He then answers three questions.
How will the mobile look like in the future, i e in four years?
– The Nokia N95 is targeted for the early adopters. Down in four years time, the phone that’s going to be in everyone’s hands is going to be similar to what you have now. The N95 is a good indicator.

How will social networking look in the future?
– If everyone in this room has an N95, how will that affect my experience with for instance Facebook? There are three things that differ from our current experience.
– The social networking will become concurrent, cirkumstantial and fundamentally socially impactful.

David Haddad thinks the adding of friends on social network sites will be automatic, by for instance bluetooth. News feeds will be more realtime.
Like Jaiku! : )

What can we do today to change the social networking environment?

  • Pick your development environment.
  • Choose your method of connectivity.
  • How do you want to position users? There are many different technologies.
  • How will you make money? Find a business model.
  • Who are you going to partner with?

He believes in combined solutions for web and mobile units.

In the q&a a few interesting issues, including privacy and more on killer product strategies came up, but unfortunately there were network problems… and I didn’t catch much. I’m sure others have more, though.

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november 24th, 2007

Hubbub in photos

Posted by Lotta Holmstrom

Dante, Alfred & Sorosh

My photos from Hubbub end up here. And here’s the Hubbub Flickr photo pool where everyone’s sending photos.

november 18th, 2007

Hubbub – a half day conference with a mobile focus

Posted by Lotta Holmstrom

Hubbub 07

Update 2007-11-24: Four more speakers added!

Next Saturday afternoon the nice guys and gals at Nustart will host another conference at Nymble at KTH in Stockholm. The last one, Hej!2007, was a great success, and I am looking forward to Saturday when Hubbub07 takes place.
The focus this time is on fixed to mobile applications in web, voice and IPTV. The six ten speakers represent four interesting companies in this field:

  • Sorosh Tavakoli, Founder of VideoPlaza, will talk about online video advertising
  • Trond Bugge, serial entrepreneur and founder/CEO of Super Local Media, will evaluate the importance of mobile location-based access to information at a global level
  • Henrik Thomé, entrepreneur and CEO of Sonetel, will talk about ”Open source, globalization and Internet technology gives super-powers to the customer-focused IT-entrepreneur. Why have staff? Why have infrastructure?”
  • David Haddad, co-founder of Spontu, will talk about convergence of positioning technologies – mobile internet, smartphones and social networking.
  • Peter Arvai, VP of Product Development at Mobispine, will talk about mobile internet challenges for both operators and content providers
  • Patrick Broman, software architect at Mobile Sorcery, will talk about catalyzing the mobile revolution
  • Niklas Tyllström, CEO and Co-founder of Green hat People, will speak about the timing of convergence.
  • Hjalmar Winbladh, CEO and Founder of Rebtel, who is challenging the telecom giants.
  • Per Mosseby, CEO of Pixbox, will speak about ”why the preferred mobile Internet device among the wealthy will continue to be the laptop computer, and why the smaller-than-subnotebook-revolution is happening – in developing countries”.
  • Per Leine, CEO of Extransit

One of the things I really liked about Hej!2007 was that live blogging and use of backchannels were encouraged and made use of during the day. This is also the case at Hubbub07. Here you can follow the event:

Jaiku Onelinr Flickr

They are all visible on the live Hubbub site. There you can also find live blogs. I will be blogging live here at Citizen Media Watch, so check back during the event!

Encouraging live coverage and backchannel feedback might seem obvious, but far too often it’s an aspect that organizers put way too little effort in facilitating for the audience. Even at the recent SIME event, the backchannels were as far as I understand not official SIME backchannels and the feedback was not used on stage. Unfortunately I could not attend SIME this year, but Joakim Jardenberg’s thread on Jaiku addresses this and other issues.

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november 7th, 2007

”Let blind people and people with ADHD test-run your site”

Posted by Lotta Holmstrom

Stefan Johansson, Funka Nu

Social media is supposed to make it easier for everyone to contribute and to express oneself. But a lot of people are still shut out.
– Blog services are not accessible for everyone, says Stefan Johansson of Funka Nu. He talks about accessibility at the Morgondagens webbplatser conference in Kista outside Stockholm.
He gives the example of Blindbloggen, a blog started by blind people. In the beginning they were enthusiastic, but the project died out because it was too complicated to use the blogging tool.

Accessibility issues are not only about people with physical disabilities. A lot of people simply don’t understand what they’re reading. It is a common problem that hasn’t yet been given much focus.
– One fourth of all adults cannot answer control questions correctly about an article they have read in an ordinary morning newspaper.
He thinks that accessibility is often forgotten when a new site or new functionality is developed.
– Few site developers have problems with using a mouse, for instance, Johansson says.
– They don’t think about it being a problem for some people. If you’re aware of the problem you can find a solution. Flash developers are also seldom aware of accessibility problems.

As soon as you build in requirements in your web site, you shut out people.
So how well does your site work with keyboard only?

– The best people to test-run your site is one blind person and one with ADHD. People with ADHD have low patience, and need things to work right away. They will tell you what you need to change.

november 3rd, 2007

Swedish version of Nettby to launch – but what will it be called?

Posted by Lotta Holmstrom

A Swedish version of the Norwegian community site Nettby is to be launched shortly. Nettby is a success story with over 500 000 members. Now there’s a call for Swedish name suggestions at the site. Ironically, mostly Norwegians will name the Swedish site.

Here’s what the post on Nettby says (my translation):

If you have a suggestion for a Swedish name on a service like Nettby, send it to us! We will pick the top 10 suggestions and reward them with a 6 month Nettby Max subscription and Nettby t-shirts.
The person making the suggestion we decide to use will receive an Ipod Touch!

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november 3rd, 2007

How many Swedish blogs are there?

Posted by Lotta Holmstrom

I’m trying to get a grasp of the Swedish blogosphere, to answer the simple question of how many Swedish blogs there are. Simple, that is, until you start digging into it. Then you realize immediately that you have to limit yourself to Swedish blogs on Swedish blog services, as there are no country-specific statistics on for example or (none that I’ve found, please alert me if you know of any), and there are countless other services out there.
And also that you will never get an exact number.

I found Anton Johansson’s excellent list of blog portals and services from January this year, and I’ve used it as a starting point, updating the numbers for the different services, withdrawing some that doesn’t exist anymore and adding some new ones.

This is a first draft, and I hope to get comments, contributions and corrections making it better. The numbers are rounded to the closest hundred blogs and are taken from official statistics at the different sites. Note that some of these numbers indicate the total number of blogs whereas others ( and show the number of blogs active during the past 30 days. 111 200 blogs active in the past 30 days
Passagen: 25 900 blogs
Bloggorama: A total of 19 100 blogs on seven domains, of which is the largest with 14 400 blogs
Aftonbladet Blogg: 15 400 blogs
Bloggagratis: 10 600 blogs
Blogdog: 8 600 blogs 8 400 blogs active in the past 30 days
Expressen: 7 200 blogs
Bloggis: 6 800 blogs
Tjejsajten: 4 900 blogs
Blogtown: 3 900 blogs (members – which seems to be the same thing at this site)
Veckorevyn: 900 blogs

The total number of blogs from these services amounts to 223 000 blogs. Now, that’s quite a lot of blogs. However, there are a lot of issues that makes this number less interesting.

  • It is not a measurement of the number of active blogs
  • There are Swedish blog services not included. I found no statistics on, or I disregarded which only had 15 blogs.
  • I have probably missed some services alltogether. Please let me know.
  • There’s no way of knowing which percentage of the total number of Swedish blogs this number represents. One vague indication of the number of Swedish blogs on blogspot and wordpress is the number of blogs from these services that are registered on Bloggportalen. There are 4 627 blogspot blogs there, or 26 percent of the total number of blogs on Bloggportalen. There are 605 blogs.
    I can’t even make a qualified guess of the number of blogs on their own domain.

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november 1st, 2007

John Hargelid on ads and social aspects of gaming

Posted by Lotta Holmstrom

John Hargelid

John Hargelid, producer at EA Digital Illusions, talks at Daytona Sessions about ads and the social aspects of gaming.

They are connecting their games with websites. He mentions the game Skate. It has a video editing function, so that you can record your skate tricks, and upload them to a site. There you can share the clips with friends, on facebook, etc.
They have ads in their games, a sponsorship deal with Intel, for instance. The target audience is well defined.

– In Asia games are often ad-financed, the user getting the games for free, Hargelid says.

november 1st, 2007

Personality analysis as a way of reaching people more effectively

Posted by Lotta Holmstrom

Mattias ÖstmarQualitative analytics of blogs is Mattias Östmar‘s focus in his startup PRfect analys, which he presented at Daytona Sessions.
– I like methods of measurement, and I like to define things, he says with a smile.

– Marketing used to be about mass communication. It won’t die out, but targeted marketing will compete with it.
It is harder today to reach out to an audience. You have to be better and more funny. Reach as the only measurement of success will not work.

Media becomes a number of conversations. Getting a full coverage of media will be close to impossible when everyone becomes a publisher. The concept of journalism will be more vague.

When form is separated from content, the channel is never as important as the person behind the message, Mattias says. Who you listen to is a person like yourself.

Personality type testing is important, because you need to know what drives people. What ticks them off. There are different type theories. Östmar shows Keirsey’s types.

Your choice of words communicate your personality. Analysing the words in blog posts will tell what personality the blog has. It becomes much harder when you bring in context as a parameter.

He asks for a bit of help with the business model.
– I’ll buy you a beer!
…though the main theory is that if you can predict people’s needs, you can reach them more effectively. That should indeed be interesting to marketers and communicators.


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