Citizen Media Watch

november 24th, 2007

Per Mosseby: The mobile revolution is happening – but not here

Posted by Lotta Holmstrom

The first iPhone slide!

Per MossebyPer Mosseby of Pixbox says at Hubbub 07 he thinks the developing countries is where the mobile revolution will truly happen.
When mobile applications have been developed, the laptop is better than the cellphone in all aspects of the services that were going mobile. That is however changing, Per Mosseby says.
– Things are really starting to happen. The iPhone is a small revolution in this field. This means that everyone has to think about mobility.
– In my eyes it all comes back to what I think is going to be the big revolution in the mobile space.
When the bottom of the pyramid population can afford cellphones – all these 4 billion people who don’t have a digital identity – there’s going to be a lot of turnover.
– They do not have an alternative device to go back to.


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november 24th, 2007

Green hat people brings gaming to real life

Posted by Lotta Holmstrom

Niklas TyllströmNiklas Tyllström is at Hubbub 07 to talk about Green hat people, a pretty cool real life game where you get instructions in your cellphone and then go places in your city to find clues and answer questions.
– We were lacking unpredictability in our lives. We came up with a concept where the real world is the playground.
They found that people were not willing to pay for the service. Instead they are running an advertisement-based service.
They had to move from everyone as a target to corporate events.
– Just to stay alive, Niklas Tyllström says with a laugh. He still hopes that everyone will want to build their own games and play, though.
Once more the N95 is used as an example. They were asked to be part of the launch in Sweden. More powerful phones of course create greater gaming possibilities.
– In our perspective, to make a multi-faceted game, it gets really cool. The gaming experience gets really intense. To make that happen on the mass market, that is a challenge. Marketing, partnering with organizations and going to schools are ways that Green hat people are working to broaden their user base.
Timing is crucial for your concept to take off.
– As being Swedish, and in that sense trying to promote a service that is derived from converging technologies, the drivers should really be highlighted. The pricing is important, and the ease of use.
If you have to download something to use a service, there’s a good chance you don’t. Tyllström sees an age difference in that behaviour. Young people usually don’t see downloads as a problem.



november 24th, 2007

David Haddad on the convergence of positioning technologies

Posted by Lotta Holmstrom

David HaddadDavid Haddad of Spontu works with social networking on the mobile. Since Hubbub is all about convergence, he focuses on the convergence of positioning, connectivity and powerful mobiles.
He shares some lessons learnt:

  • Be intellectually honest about your motivation. Solve a real human social inefficiency.
  • Choose a technology that works, with an eye on the future.
  • Don’t compete, but rather build on other players. There’s a good basis available to build upon.
  • Build something that’s good enough today. It needs to solve a real problem.
  • Social networking needs to be all-inclusive, and work for everyone. Follow the least common denominator approach when finding your target audience.

– Execute a killer product strategy, don’t plan a killer app, David Haddad says.

He then answers three questions.
How will the mobile look like in the future, i e in four years?
– The Nokia N95 is targeted for the early adopters. Down in four years time, the phone that’s going to be in everyone’s hands is going to be similar to what you have now. The N95 is a good indicator.

How will social networking look in the future?
– If everyone in this room has an N95, how will that affect my experience with for instance Facebook? There are three things that differ from our current experience.
– The social networking will become concurrent, cirkumstantial and fundamentally socially impactful.

David Haddad thinks the adding of friends on social network sites will be automatic, by for instance bluetooth. News feeds will be more realtime.
Like Jaiku! : )

What can we do today to change the social networking environment?

  • Pick your development environment.
  • Choose your method of connectivity.
  • How do you want to position users? There are many different technologies.
  • How will you make money? Find a business model.
  • Who are you going to partner with?

He believes in combined solutions for web and mobile units.

In the q&a a few interesting issues, including privacy and more on killer product strategies came up, but unfortunately there were network problems… and I didn’t catch much. I’m sure others have more, though.


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november 24th, 2007

Hubbub in photos

Posted by Lotta Holmstrom

Dante, Alfred & Sorosh

My photos from Hubbub end up here. And here’s the Hubbub Flickr photo pool where everyone’s sending photos.




november 2007
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