Citizen Media Watch

december 15th, 2020

Rainforest Alliance License Agreement

Posted by lotta

Our alliance is about changing the way the world produces, buys and consumes agricultural and forestry products. With farmers, communities, businesses and consumers, we can bring about the positive change we all want. Our new 2020 certification program is a step in the right direction. A new modernized seal with a thinner and more dynamic frog on product packaging will show consumers what we stand for and that they can be part of our alliance by making better choices easier. This new label is part of our new brand identity after the merger between Rainforest Alliance and UTZ in 2018: ”The new label represents the vision of a sustainable development trajectory based on continuous improvement, transparency and shared responsibility between farmers and companies to achieve our mission; to create a better future for man and for nature, by making responsible economics the new normal. For only together can we restore harmony between man and nature and create a world in which we will prosper together. All company partners must sign a new brand licensing agreement with Rainforest Alliance in order to use the new label, even if their current licensing agreement is still valid. It starts on June 1. With our new label, a directive on labelling and trademarks has been published.

This directive contains the best of what is contained in the Rainforest Alliance trademark directives and the UTZ Labelling Directive, and has been simplified and updated with new content. Please read this policy carefully before submitting materials for approval. The new label will replace the current Rainforest Alliance Certified label™ and the UTZ label, but there will be a time when the three seals will be visible on the market. Packages and other promotional materials using the label must be submitted for verification and approval through rainforest Alliance`s Marketplace 2.0 portal. From 1 September 2020, the new label will be able to be used on product packaging and other promotional materials. The new sealing graphics can be downloaded from the Marketplace 2.0 portal. In order to use the label, companies must meet certain certification criteria in accordance with the Rainforest Alliance Labeling and Trademarks Policy, have a license agreement with Rainforest Alliance and comply with Rainforest Alliance Seal`s graphic guidelines. ”The new certification label is a simple visual that shows consumers how to make a better choice.

It shows that farmers and businesses are taking steps to make their products more sustainable and create a better future for people and nature. It is a symbol of hope, action and progress, and it is a way for brands to tell the story of the good that goes into their products,” Rainforest Alliance said in a statement.



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