March 14th, 2008
Annika Lidne: The walled garden approach won’t work for Facebook
Posted by
Lotta Holmström in
communities and social networking sites
Annika Lidne compares Facebook to AOL, the walled garden approach.
- The walled garden didn’t work for them, and it won’t work for Facebook either. It’s a mindset that says “we’re not really interested in our users”.
She also critisizes the lack of data portability, that you cannot extract your information from Facebook.
- I am not going to log into a bloody site three times a day to view something. It’s not built for being more than a FunWall.
There was a good discussion in the backchannel. Many people brought up the Events as one of the good points of Facebook. On top of that, I think status updates and the fact that your non-early adopter friends are there is what keeps me returning.

